Sabtu, 09 November 2013

Between “Rating” and “Quality”


Television is the mass media that has very wide range. Almost everyone has it, even in remote villages. Through the programs aired, the television serves many functions, such as media to deliver information, entertainment, education, so on. The functions are expected by society, besides entertaining also contains educational benefit that can be taken by the public.
In addition, television also see the market opportunity is interconnected with the continuity of the program itself. So that, the television that aired competing to interest the public because more people watching the program, the rating is obtained will be higher. A higher rating means the profit earned by the television too high. Then how if the television’s rating is only concerned?
It is the case today because of television program no longer function properly. Public’s expectations of the television program is more difficult to get. In fact, now television program are more concerned with the rating than quality, like the jokes that is currently being appreciated by the public, even almost the entire television broadcast the event with long airtime.
So what the lessons will be accepted by society? With a laugh and the words that are not appropriate to be imitated. By seeing people fall, exaggerated style become a laughingstock. Soon people do not have a sense of helping each other when there is a person who falls but it will be laughingstock.
Beside that, there are many examples of television program which have minimal education to the society. But the success of the program depend on the participation of the public on the quality of the program. Of course, many Indonesian people hope that they can enjoy the entertaining television programs with education. It will be better for Indonesian television channels managements to make ot just the entertaining program, but also make the educating ones.


( Opinion )

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